Summer Spectacular!
Implement effective marketing to close the Summer with a bang and move into the Fall steadily and productively.
Marketing is two-fold: internal and external. Internal marketing refers to nurturing your own patient family—encouraging them to stay with you, proceed with treatment, and refer others to you. About 70% of your marketing budget and efforts will be directed toward internal marketing. Likewise, about 70% of your new patients will come to you as a personal referral. However, internal and external marketing are interconnected.
A message about your practice is received externally (i.e. referral from a friend, an advertisement, website, etc.) and continues to spread internally. What patients have learned about you from external sources, including personal referral, must match what they experience through each contact within the practice. With consistent professional care, patients will refer friends, family, and colleagues to you based on their own positive experience.
About 30% of your new patients will come to you because of external marketing protocols, but if their experience with you is not stellar and does not meet their needs and expectations, they will not say ‘yes’ to treatment, will not stay with you and, certainly will not refer.
You want to create patients who do the following:
1. Come to you in the appropriate numbers for your practice
2. Accept treatment
3. Agree to the fee and pay willingly
4. Schedule and keep appointments
5. Stay actively involved through your hygiene department
6. Refer others to you
Accurate Messaging
Make sure that your marketing presents an accurate message of who you are and what you do. Once you have identified your practice message and have designed a logo to match that message, be consistent in its delivery. Your message must be seen, heard, or felt 5-7 times before someone will act on it. It must be stated through words, design, and everything you do. Consistency and repetition are the two primary elements of effective marketing.
External marketing relates to marketing directly to people who are not your patients yet. Some common external marketing strategies are participating in health/bridal fairs, speaking to local groups and organizations, as well as advertising in traditional mediums such as radio, TV, and print. The web also plays a vital role in your external marketing. Social media is used by practices as an effective, inexpensive way of reaching a larger audience.
Tips for Creating Successful Advertisements
When advertising, whether it is in a magazine, newspaper, direct mail, etc., your ad should have the following elements:
a. “You” focused content
b. One single, consistent message
c. Call to action statement
d. Offer
e. Phone number
“You” Focused and Action-Oriented Content. Your written content needs to be “you” focused and action oriented rather than “me” focused. Make the shift. Let patients know what’s in it for them—rather than what you are going to do and how wonderful you are!!
One Single and Consistent Message. Your message should be clear, concise and consistent. If your message changes with every marketing piece, then it is difficult for people to grab hold of it and remember it. Repetition is key.
Call to Action. If you do not tell people to call you, they won’t. You cannot assume that by simply placing your telephone number and website address in an ad that the viewer will act. You must tell people to “Call Today!” Or “Call today to schedule your appointment.”
Include an Offer in the Ad. The goal of your ad is to get people to respond. Do this by including an offer. The inclusion of an offer helps to create a sense of urgency and a reason why someone needs to contact you today. It is an incentive to get the patient to act earlier than he/she might otherwise.
Phone Number. Make sure you have your correct phone number in the ad. Make it large and bold. If the patient were to only see one thing, it should be your phone number. The most appropriate place for your phone number is in the lower right-hand side of the ad.
Social Media
Social media is here. Learn how to use it and maximize it. Facebook, Twitter and blogging are great platforms on which to get started. These services are free. Your investment: office resources. Facebook is a platform that fosters better relationships with your patients. Twitter is a medium that moves quickly. The focus of Twitter is to get out small pieces of useful information (140 characters). Facebook is slower-paced and sets the stage to build relationships.
When posting on your social media pages, 80% of the posting should be giving/relationship building and 20% selling. Social media is a forum where you can post before and after cases, patient testimonials, and any other pertinent information.
After you place veneers on a patient, pull out the camera and video your patient’s reaction. You can video patient testimonials, comments from the team, and your response to a recent CE course you attended. Take these videos and upload them to your social media sites. (Only upload patient photos and testimonials if you have your patient’s written consent.) Be proud of your dentistry and let your patients be proud of their beautiful smiles.
Put one person directly responsible for making the daily posts and for checking your sites daily. If someone makes a post or tweet, the practice should be responding within 24 hours. Not responding loses the two-way conversation part of social media. Marketing is a set of systems and social networking is a division of your marketing system. Pay attention to detail.
Tracking the Results
Tracking your results is essential. The more information you have, the better.
Track or monitor the following:
• Every new patient call
• Patients who schedule an appointment
• No-shows or broken appointments
• Treatment presented
• Treatment accepted
New Patient Call Tracking
Track every new patient call into the practice to see if your marketing is generating activity—even if a person does not schedule. If the phone is ringing but no one is scheduling, what’s happening? Does the new patient call need improvement? If so, modify the verbal skills and try again. If after modifying the verbal skills patients do not schedule, then it is time to look at the marketing message as well as the placement of that message. Go back to the drawing board.
Summary
Summer is nearing an end and Fall is upon us. Be committed to ending the Summer with a bang. Fill your days with excellent new patient numbers. Market both internally and externally to make sure that you have patients entering the practice now so that you will have new cases to provide as you enter the Fall.
Greenwall, L. & Jameson, PhD, Cathy. (2012). Success Strategies for the Aesthetic Dental Practice. Quintessence: Berlin.
Cathy Jameson, PhD is the founder of Jameson Management, Inc. and is the CEO and president of JC Educational Services, Inc. a lecture, coaching, writing, and seminar organization. She has lectured throughout the USA and in 30 countries. She and her team of consultants have coached over 2500 clients and practices to outstanding levels of success while finding joy and fulfillment in their work and in their lives. Her recent book, Creating a Healthy Work Environment, focuses on her two decades of personal coaching in businesses and her doctoral study of management where she focused her research on the impact of leadership on the workplace. Cathy is an acclaimed author, speaker, and workshop leader. She has been honored as one of the top 25 women in dentistry, a Lifetime Achievement recipient from the American Academy of Dental Office Managers as well as from Excellence in Dentistry, and has been honored by her alma mater, Oklahoma State University as a Distinguished Alumna. She is a contributor to the ADA panel on practice management in the areas of teamwork and finance and has had over 1000 articles published. Join Cathy on her blog at www.cathyjameson.com.
It’s Not Just About the TEETH!
BY DR. MARK MURPHY, DDS, FAGD
A recent survey from BHG shows that The Cost and Effort of Running the Business, as well as Work Life Balance are top-of-mind concerns for dentists in independent practices. Dental school prepares us well to work within the four-inch oral cavity sphere, but training on how to hire motivated teams, deal with dental insurance and run a million-dollar business is lacking.
Most continuing education offerings at meetings are clinically oriented because that is what dentists ask for. They tell meeting planners that they WANT more technical education. It is comfortable and within their core competency. The real question is, what do they NEED? Surveys indicate a gap between what is wanted and what they need. At MicroDental, we find, the most successful practices often have stepped outside their comfort zone and learned more about human resources, marketing and strategic planning. They support their desire to be clinically excellent with solid business training. Our recent program at MicroDental Livermore is a good example. Dr. Chris Pescatore and Dr. Mark Murphy spoke about the Art, Science and Business of Cosmetic Dentistry, not just the technical stuff. Getting patients to say yes and having an inspiring team go a long way in helping more patients have healthier mouths and smiles.
Our newsletters, blogs, Instagram post, marketing materials and continuing education, will continue to provide a balanced approach to helping you succeed and thrive in your practice. When clinical skills are balanced with good business acumen and supported by a dental laboratory that understands you, everybody wins.
Mark T. Murphy, DDS, FAGD
Three Steps to More of the Right New Patients
BY DR. MARK MURPHY, DDS, FAGD
Many of you have heard me speak about ASKING existing great patients for referrals. It is not my idea specifically, it is the outcome of dozens of surveys that all say the same thing. Although external and internal marketing can be effective, in every survey I have seen, the number one source of good new patients is existing patient referrals. So how do we get more? Here are three steps that have produced excellent results in every practice that has used them.
1. ASK. The most important step is to simply ask great existing patients who you like for referrals. I suggest practices identify in the huddle good candidates, have a script or design flow for the conversation and then keep track of who they asked (so they don’t ask again in 6 months). You may have your own way of asking that has worked in the past, if so Just Do It…MORE! If not, we have used personalized variations of the following with great impact. “Mr. Jones, good to see you, hope everything is going well with the dentistry we did for you. By the way, can I ask your help with something? You know, I am not trying to be the biggest or busiest dentist in YOUR CITY, in fact, if everyone who lives here decided to come to me, we couldn’t possible see them all. So, whether we like it or not, we must be a little selective. That’s where you come in. We have enjoyed working with you, and the favor I would ask is, if you should happen to know anyone who you think would be right for our office, would you give them one of our cards?” Extending a few cards towards them. Works every time…not necessarily right away, but people who like you will refer their friends if you ask.
2. WEBSITE. Have a pleasant looking, educational website that makes you, the team and the office look good! In a recent survey, 87% of patients who were referred to a dentist all did the same one thing before calling. They Googled that dentist. It doesn’t mean they did not trust the referrer, rather, this is how we confirm things today.
3. REVIEWS. The lifeblood of the confirmation process potential patients is reviews. Have them, encourage them, monitor them and promote them. The same survey referenced above said that 66% of the patients who Googled the dentist were looking for reviews too. Many scheduling platforms have review generating capabilities. If not, ask patients to check in online at Facebook, leave a review on Google and/or write a brief testimonial you can publish.
Do these three things well and often and your schedule will not just be fuller in six months, it will have more of the right kinds of patients you and your team enjoy.
Mark T. Murphy, DDS, FAGD
Asking Questions to Differentiate Case Acceptance
BY DR. MARK MURPHY, DDS, FAGD
Uber relieved pain from the typical cab experience. No waving your arms at passing drivers. Comfortable cars and communicative drivers, and most important - pre-arranged payments and fares. Ebay created an online auction model that allowed us to buy and sell things in a safe, but somewhat anonymous network. How can we differentiate the education and consultation that leads to case acceptance, so we can enjoy some of that success? Simple. Innovate and differentiate your new patient experience. Different can be good or bad, so let’s focus on ways that improve the chance of a patient saying YES!
ASK more when teaching patients about their health and disease, and tell less. A.S.K could be an acronym for Always, Share Knowledge, but do so by ASKING, not TELLING. “How can we help?” This simple but favorite phrase starts 95% of my conversations with a patient. It let’s the patient take control and begin to tell you what they want or why they are here. They may bring up something that gives us insight and helps guide us towards, or away, from sensitive topics. Answers like, “My wife made me come, she wants me to get my teeth fixed,” helps me position the conversation in the context of what did the spouse want fixed and why? How can I satisfy that need as part of the overall plan and not just do a routine examination?
Asking questions about what the patient sees or thinks about the intraoral camera display on the screen, creates better ownership of the problem. “Telling” rhymes with “selling,” and patients seem more cynical than ever today. When they own the situation and ask what the options are to fix it, they are much more receptive to our plan. Their curiosity is fueled when we ask about that gum or broken filling and how they feel about it. Co-discovery was powerful for us kids, and that energy continues as adults.
If we ASK more and TELL less, will everyone say YES? No, of course not. We only need a few more people to be engaged by this differentiating style of examination. If one more patient said yes per week to one more crown - we would help more patients have healthier mouths, do more of the dentistry that fulfills us, and generate an additional $60,000-$75,000 in production. With our current schedule capacity and fixed overhead already paid, the variable expense (lab and dental supplies) could not exceed 18%. That would make this some of the most rewarding (financially and emotionally) dentistry we do.
Mark T. Murphy, DDS, FAGD
Special Forces Dentistry?
BY DR. MARK MURPHY, DDS, FAGD
When it’s easy, complacency can set in. When success is everywhere, we often just celebrate. But what about those challenging days, weeks and months? When reimbursements decline, patients cancel or a key team member leaves for seemingly no reason at all what should we do? Call in the Special Forces!
Recently I have been helping a friend of mine who is a Navy Seal. He wanted to transition from his ‘regular’ job to coaching, consulting and public speaking. I am pretty sure I have learned at least as much as I taught him. His perseverance and unwavering focus on a goal is a trademark of the Seals. Never Quit, there is always a way to get it done, improvise, innovate, plan B, C or whatever it takes. Here are a few Navy Sealisms I have taken away from being around him. When the going gets tough in practice, think like a Seal. Persevere.
“The Only Easy Day was Yesterday”
This is the motto of the US Navy Seals, it means don’t sit around too long complaining or celebrating about whatever just happened. Instead, get ready for what’s next to come. Dentistry is tough. Patients, procedures, striving for excellence and our own OCD personalities make this profession tough. Each day, take a moment to find what went right yesterday, celebrate and get ready for today. There will be new challenges and obstacles to overcome. The preparation that got us here is unlikely to be enough to get us to the next level.
“Get Comfortable Being Uncomfortable”
The selection training for Navy Seals eliminates over 75% of the well qualified candidates because they cannot endure the discomfort of the training. Not physically, rather the mental discomfort can be so great that they just quit. In practice, our challenges can pile up in such a way to create unbelievable discomfort. How well we endure often depends on whether we quit mentally. I have coached so many dentists who have given up on their dreams in dentistry because it got so tough. Some people quit just before they would have experienced success. Edison failed dozens of times to create a commercially successful light bulb. Lincoln lost elections for Congress, Senate and the Vice Presidency before becoming one of our greatest presidents.
“In the Absence of Clear Orders, I will Take Charge and Lead my Team “
The structure of dentistry and the current milieu is far from ideal as a platform that supports comprehensive care. Declining reimbursements, maintenance benefits that masquerade as insurance, patient perceptions, and more are the “orders” of the day. If your practice vision is on a tangent from your vision, you must innovate, find a way and improvise. In the absence of a clear path, make one! Practices that are thriving today have figured out a different path to take their team on to a promised land. Creating a value proposition that resonates with the right patients and collecting a fair fee is a worthy goal. Like a sailboat, set your sails and go where you will. The journey may be longer and slower, but also, far more rewarding.
Mark T. Murphy, DDS, FAGD
Tagged: Dr. Mark Murphy
A Warm and Inviting Smile...
A warm and inviting smile is the perfect way to bring some sunshine into a cold winter day. We love Marisol's smile! Dentistry by Dr. Kiran Rapal, Saratoga, CA. Restorations by Macstudio by MicroDental Laboratories. See more inspiring smiles at www.macstudio.com
The Dentist vs. Implant Tissue Showdown: Just How Lucky Do You Feel?
BY DR. JERRY C. HU, DDS
You’ve got an implant patient in your chair, and the first thing you’re thinking, “Do I feel lucky?” Well, do you, implant dentist? Does the patient present with all the required soft tissue health characteristics for successful implant treatment, or don’t they? Considering that the patient's prior periodontal history and willingness to maintain superb oral hygiene habits are the most powerful determinants of success—or could blow your case out of the water—you make a bet and hope your pick lands on the wheel of luck.
In any case, you surrender to the fact that thorough soft tissue risk assessment and evaluation are significant to implant success and must be addressed before spinning the wheel and undertaking any procedures. If patients have or had advanced periodontitis, that—combined with poor hygiene—makes it a sure bet that they are not good candidates for implant treatment. And if patients express a desire to modify their poor oral hygiene habits, the smart wager is waiting some time to allow them to demonstrate a serious commitment, because those habits absolutely correlate to long-term implant success.
Of course, there are other tells—such as smoking and uncontrolled diabetes—that could suggest the deck is stacked against long-term implant success. However, those are actually indicators, as opposed to direct causes, of implant periodontal problems. So to up the odds in you and your patient’s favor, consider what makes for a safer bet (meaning, low risk) and one where the stakes are higher (meaning, high risk).
Low risk implant patients have a healthy medical status, low esthetic expectations, and are non-smokers. They present with a low lip line, low scallop/thick biotype, and rectangular shape. The treatment site has no history of prior infection, intact soft tissue anatomy, and no deficient bone. The bone level of adjacent teeth is less than 5 mm to contact; adjacent restorative status is virgin; and the width of span is ≥ 7 mm.
Note that a thick tissue phenotype is found in more than two-thirds of patients. They are predominantly men with quadratic tooth anatomy, a broad zone of keratinized gingiva, and flat gingival contours.
High risk implant patients, on the other hand, have a reduced immune competence, high esthetic expectations, and are heavy smokers (i.e., more than 10 per day). They present with a high lip line, high scalloped/thin biotype, and triangular shape. The treatment site has acute infection, soft tissue defects, and vertical bone deficiency. Additionally, adjacent teeth are restored, with a bone level of 7 mm to contact, and the width of span is 2 or more teeth.
Here, bear in mind that less than one-third of patients—predominately women with slender tooth anatomy and a narrow zone of keratinized tissue with high scalloping—present with a thin phenotype. Also, an estimated 11% of bicuspids, 24% of cuspids, 23% of lateral incisors, and 7% of central incisors are surrounded by thin phenotype tissue. Remember too, that patients can have a thin phenotype but still have substantial bone (i.e., quantity and quality) underneath.
Not assessing periodontal tissues and a patient’s risk factors is essentially testing their luck and your chances for achieving predictable outcomes. Fortunately, when tissue augmentation is necessary, current trends in soft tissue management demonstrate that subepithelial connective tissue grafts are the gold standard when a coronally advanced flap is created and acellular dermal graft, enamel matrix derivative, or collagen matrix is placed. The riskier proposition is placing a free gingival graft, which has been shown to disappear from the esthetic zone and is very limited, even in esthetically irrelevant applications, unless the graft is de-epithelialized.
Another way to hedge your bet? Use healing abutments with the proper size, shape, and handling characteristics. Anatomic healing abutments protect soft and hard tissues and reduce crestal-bone resorption compared to concave/straight healing abutments. The expert technicians at MicroDental Laboratories can assist with the design and use of these essential implant treatment components.
Jerry Hu, DDS, Dr. Jerry Hu is triple board certified in dental sleep medicine and holds masterships, fellowships, and accreditations in implant and cosmetic dentistry. He also has published numerous clinical studies in peer reviewed, highly respected journals such as AACD's Journal of Cosmetic Dentistry, and AADSM's Journal of Dental Sleep Medicine. Dr. Hu also teaches for Modern Dental Group both nationally and internationally, and for Sleep Group Solutions, VIVOS growth guidance appliance group, and Prosomnus Sleep Technologies. He also has won numerous awards in cosmetic and implant dentistry from Macstudio Model Search by MicroDental, and IAPA Aesthetic Eye competition. He is currently working on a patent for dental sleep medicine, and looking to help the US military out in dental sleep medicine.
Better Case Acceptance with F.A.B.
BY DR. MARK T. MURPHY, DDS, FAGD
Getting patients to ‘YES’ is a challenge, sometimes because we are so forward with telling them what they ‘NEED’ instead of waiting until they ‘WANT’. One technique I have personally used and coached hundreds of others with remarkable success is, to “play hard to get”. Let me explain. If we remain patient and refrain from telling them the answer, the path is easier. By asking questions about what they see or think about the problem we engage their curiosity and co-discovery. These are natural tendencies in patients that are often squelched by our well-intentioned urge to tell them what they need right away. Talk about the problem, ask them questions, show them images using the intra-oral camera and hold off moving to the solutions discussion until they…wait for it…ASK YOU what you think. If we stay in the question with them, they will eventually ask us what we think they should do. Their curiosity gets the best of them and they truly want to know. That is when I play hard to get.
After successfully engaging them about the image of a failing MODBL, showing them the open margins, describing the decay process, asking about percentages of tooth versus material and advising them about the inevitability of this tooth needing a root canal if left untreated, they succumb to their curiosity and ask the inevitable question, “what do you recommend?” This is where it gets fun. Instead of simply answering them, I put on my sales and marketing hat and FAB (features, advantages and benefits) the crown they need. Marketing 101 reminds us to never sell the thing, rather sell the Features, Advantages and Benefits of the thing.
I explain that there are several different clinically acceptable ways to fix that tooth, but I need some information from them to make the recommendation. First, would they prefer a solution/material that will last several years or one that with some luck, might even last the rest of their life? Most folks go for longevity. Then I ask if they prefer the material we use to be tooth colored, silver or gold metal? Most choose the esthetic alternative. Without ever saying they NEED a crown, I simply asked them what features, advantages and benefits they WANT! This improves the odds of completing their treatment significantly, but not to 100%.
One more crown per week or bite splint, or periodontal treatment or implant etc. can have a significant impact on production. Just think, at $1,200 per unit, and 50 weeks you would increase production $60,000 and help fill your schedule. The same can be said for chair time in hygiene as well. No communication skill, script or technique is foolproof, but by shifting the odds in our favor we will get more yesses, fill our schedule and help patients have healthier mouths.
Mark T. Murphy, DDS, FAGD
Improving Case Acceptance
By Dr. Mark Murphy, DDS, FAGD
Helping patients have healthier mouths, doing more of the dentistry that is fulfilling and making more money as a result, are admirable goals that most practices have. I have written a couple times about techniques that help us improve case acceptance; creating curiosity and co-discovery, listening, the learning ladder and more. This brief construct is an attempt to see the process as a journey for the patient and to take their perspective.
Patient’s Journey; Eighteen Inches at a Time
I sat in church a few months ago and listened to an excellent sermon on faith. It would apply to any religion, but my mind drifted to the ‘Business Case’ this construct offered for dentistry. As Father Mike spoke about a faith journey, I envisioned parallels in dentistry with case acceptance. I kept out a keen eye for a bolt of lightning.
It Starts in the Head
Patients first listen to the facts about dental care, their need and wants, issues or diseases that they have and potential treatment solutions. Sadly, facts are not enough. We all acknowledge that developing great listening skills, caring and trust help patients come to see you as their health advisor. This requires an eighteen-inch Journey to the Heart! It is there that caring and trust live. The emotional connection is very important in case acceptance and to ignore it, is to minimize your success. But that too is not enough.
The patient must schedule, keep appointments and pay for the recommended treatment. This Journey to the Wallet is the next eighteen-inch trip the patient must take. It is the execution of the plan from their perspective. Valuing dental care and oral health are demonstrated by their checkbook and what they spend time and money on. Still not done?
The next eighteen-inches take us to a knee. Appreciation helps fulfill us as caregivers. Most rewards are best when they are balanced, financial and behavioral, money and warm fuzzies, you get the idea. Money alone does not buy happiness (but it does help you enjoy your misery in some mighty fine places!) This is when I really kept guard for that bolt of lightning for drifting from the faith focus of the story. I prayed for forgiveness as I created this metaphor and took out my phone to type some notes.
The final journey takes us eighteen inches to the patient’s feet. Like a missionary, when patients tell others about your practice and refer their friends, you have come full circle. This trust display is the ultimate compliment to you and your team.
Keep the Patient’s Perspective in Mind
Ask yourself the following and seek answers with your team to enhance patient’s health, your fulfillment and rewards.
· Have you helped nurture the movement to the heart?
· Did the patients accept and schedule treatment? If not, why not?
· Were they able to pay with gratitude and appreciation? (borrowed from Dr. Pankey)
· Did you ask for and receive referrals of their friends and family?
Remember, it is a journey not a destination. Enjoy the trip and check the map along the way. You, your team and your patients will all be the better for it.
“A Journey is best measured in friends, rather than miles.”
Tim Cahill
Mark T. Murphy, DDS, FAGD
Not All Steaks Taste the Same!
By Dr. Mark Murphy, DDS, FAGD
There are several reasons that you can buy filet mignon at your grocery store or butcher for anywhere from $10.99-$25.00 per pound. Forget the fact that Authentic Japanese Wagyu Filets will set you back $214.50 per pound, and that’s at Costco! One reason is the cost they paid and profit margin they add, the other is the grade of the beef. Good, Better and Best cuts of meat, each have a different price when you go shopping.
The same can be said for the impression materials, composites, and other dental supplies you use every day. There are quality differences that sometime create huge variances in performance. The raw materials used for ceramic or metal frames, copings and finished restorations made for you at Modern and MicroDental Laboratories have the same scope of quality available. If you start with a USDA Select or Choice Steak and try to serve it at Morton’s for $45, your customers will not come back. The quality will not match the price. Conversely, if you start with USDA Prime, dry aged and sell it for $19, you will go broke.
The good news is the difference between Good, Better and Best Zirconia is not 2-3X. For the small incremental cost of using the best Zirconia available like the Ivoclar materials that Modern and MicroDental use, you get a better, more esthetic and predictable restorative solution. Cheaper Zirconia will not look or perform as well. There is a difference in the final product when you start with a lower quality raw material. The purity, how the pucks are pressed, and the performance characteristics can produce a wide variance that will compromise your patient care. The race to the bottom for the cheapest monolithic Zirconia Crown carries a huge price tag. Just like cheaper cuts of meat that will be tough to chew, the customer/patient will be disappointed.
We are proud to use the best materials available.
The new Ivoclar eMax ZirCad raises the bar even further. It has all the quality characteristics as their other raw Zirconia solution plus incredible esthetics. It’s the first time you have seen them put the eMax brand name onto a Zr material. We do buy in volume and pass the savings on to you.
The next revolution in strong aesthetic restorative materials is here, you are going to love it!
“Good, better, best. Never let it rest. ‘Til your good is better and your better is best.” St. Jerome
Another lovely smile!
Introducing Rebecca McComb, the most recent Midwest Region Winner of the Macstudio Model Search. Award-winning dentistry by Dr Kasia Lopez, Chicago, IL (www.puredentalgroup.com)
Macstudio restorations by MicroDental Laboratories. See more inspiring smiles at www.macstudio.com/winners.
Elegant and naturally beautiful
Another stunning smile! Introducing Sheila Fullbright, the most recent Northwest Region Winner of the Macstudio Model Search. Award-winning dentistry by Dr Jerry C. Hu, Soldotna, AK (www.smilesofalaska.com) and Karsten Klimmek, MDT, AAACD.
Macstudio restorations by MicroDental Laboratories. See more inspiring smiles at www.macstudio.com/winners.
Beautiful smiles are simply unforgettable
A smile can be a beautiful reminder of the simple joys in life. There’s nothing like this healthy, youthful expression from Antonia to make our day brighter. Dentistry by Kiran Rapal of Saratoga, CA (www.lovemysmile.net). Macstudio restorations by MicroDental Laboratories. Check more unforgettable smiles at macstudio.com.
A winning smile!
We love how the World Cup unites cultures from around the world and gives us all something to smile about. Yones is ready to let the games begin with his energetic smile, dentistry by Dr. Alex Naini of Aesthetic Dental Spa in Vienna, VA. Macstudio restorations by MicroDental Laboratories. See more winning smiles at www.macstudio.com
Another winning smile!
We are excited to introduce you to Rob Solberg, the most recent Grand Prize Winner of the Macstudio Model Search. Award-winning dentistry by Dr Jeff Trembley at Smile On Nashville (www.smileonnashville.com).
Macstudio restorations by #MicroDentalLaboratories. Check more inspiring smiles at www.macstudio.com/winners.
Fresh from the press!
A healthy smile is one of the most attractive features a person can possess. Our new Journal of Cosmetic Dentistry ad features Chad Smith's handsome smile rejuvenation! Dentistry by Dr Michael Engelbrecht (www.brightsmilesoftulsa.com)
Macstudio restorations by MicroDental Laboratories. Check more unforgettable smiles at www.macstudio.com.
Successful representation of our work at the AACD 2018 Meeting
MicroDental is honored to be partners with the American Academy of Cosmetic Dentistry! Our team was happy to meet in person several of our clients in Chicago last week. Our global CEO, Godfrey Ngai, had a chance to greed some of our visitors at our booth.
Our new ad is out!
Our new Journal of Cosmetic Dentistry ad features Karma Harris' dazzling smile rejuvenation! Dentistry by Dr Joseph Barton, Jacksonville, FL (admiradentistry.com). Macstudio restorations by MicroDentalLaboratories. Check more unforgettable smiles at macstudio.com.
Small details, big difference!
Macstudio restorations fabricated by our talented #MicroDentalLaboratories technicians are an excellent option to restore function, and to rejuvenate the appearance of teeth. Dentistry by Dr Darce Slate, Rocklin, CA. See more successful smile transformations at goo.gl/Ynxe2q
Fashions come and go but a healthy smile is never out of style.
Dentistry by Dr. Sam Strong, Little Rock, AR (strongdds.com). Macstudio restorations by #MicroDentalLaboratories. See more smiles at www.macstudio.com.